Red Bull Dominance Deterring F1’s Growth? | The Eras Tour & IndyCar GP | Grid Walk April 20, 2023

Podcast: Grid Walk

Published Date:

Thu, 20 Apr 2023 07:00:56 GMT

Duration:

3684

Explicit:

False

Guests:

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Please note that the summary is generated based on the transcript and may not capture all the nuances or details discussed in the podcast episode.

Notes

On this episode Briana and Nicole are absolutely exhausted from their incredibly eventful weekends! Briana spent her weekend watching cars on track at the IndyCar Acura Grand Prix of Long Beach. Nicole returns from Florida after getting to experience Taylor Swift’s The Eras Tour in person instead of just on a TikTok live!

The IndyCar Acura Grand Prix was a new race experience for Briana and she shares some insight how this race weekend compares to attending a Formula 1 Grand Prix! What is it like getting to explore the IndyCar Paddock? How does the IndyCar merchandise compare to the Formula 1 merchandise? What is the Arrow McLaren IndyCar Team doing that the Mclaren F1 Team isn’t?

There has been a lot of talk in the media that Oracle Red Bull Racing’s dominance in Formula 1 is hindering America’s interest and viewership of the sport. Briana and Nicole dive deep into the viewership data of the Formula 1 Gulf Air Bahrain Grand Prix, the Formula 1 Saudi Arabian Grand Prix, and the Formula 1 Australian Grand Prix to get the real answer. Is the success of drivers Max Verstappen and Sergio Perez doing more harm than good for Formula 1?

Nicole brings an exciting Gossip Grid this week! Besides Mercedes-AMG Petronas F1 Team’s driver Lewis Hamilton attending, how was motorsports a part of the 2023 Coachella Valley Music and Arts Festival? Nicole shares everything we know so far about the upcoming Formula 1 movie that is in production with Lewis Hamilton and Brad Pitt. Is Drive to Survive going to be an Emmy Award winning show? What does the new partnership between Paramount+ and Formula 1 mean? The Rolex Monte-Carlo Masters (part of the Association of Tennis Professionals Tour) was a Formula 1 start studded event with Charles Leclerc, Pierre Gasly, Toto Wolff, Susie Wolff, Nyck Devries, and Lando Norris all in attendance!

Grid Walk is a weekly Formula 1 show that releases every Thursday. For daily F1 content follow @gridwalkshow on all social media platforms.

Summary

# Gridwalk: Exploring the Intersection of F1 and Pop Culture

- **Introduction:** Briana and Nicole discuss the significance of episode 13, coinciding with Taylor Swift's release of Speak Now (Taylor's Version). They reflect on the anticipation surrounding the album's release and the excitement within the Swiftie community.

- **IndyCar Experience:** Briana shares her recent experience attending the Long Beach Indy Grand Prix, where she witnessed historic F1 races featuring cars from the 1970s and 1980s. She highlights the unique opportunity to see F1 cars up close in the paddock and the accessibility of paddock passes.

- **Taylor Swift Concert:** Nicole recounts her unforgettable experience attending Taylor Swift's Eras Tour concert in Tampa. She praises the elaborate stage design, impressive visuals, and Taylor's energetic performance, emphasizing the overall spectacle of the show.

- **IndyCar vs. F1:** Briana compares her experiences at the IndyCar race and the F1 race, highlighting the differences in fan engagement and accessibility. She notes that IndyCar offers more behind-the-scenes access, cheaper paddock passes, and a greater variety of merchandise options.

- **McLaren Merch:** Briana expresses her disappointment with McLaren's merchandise, particularly the limited selection and high prices compared to other teams. She contrasts this with IndyCar, which offers a wider range of merchandise at more affordable prices.

- **Taylor Swift's Influence on F1:** Briana and Nicole speculate on how Taylor Swift might improve the fan experience at the Miami Grand Prix if she were consulted. They suggest incorporating more screens, enhancing the visual production, and potentially rerouting the track through Hard Rock Stadium to create an immersive experience for fans.

- **Taylor Swift's Energy Expenditure:** Briana and Nicole discuss the physical demands of Taylor Swift's performances, comparing them to the energy expenditure of F1 drivers during races. They acknowledge the strenuous nature of Taylor's three-hour concerts and the athleticism required to maintain such high energy levels throughout the show.

- **Red Bull's Dominance and F1's Growth:** Briana presents data on US viewership numbers and Google Trends search data to assess whether Red Bull's dominance is affecting F1's growth in the United States. The data indicates that viewership has remained stable or even increased despite Red Bull's success, suggesting that the sport's popularity continues to grow.

**Google Trends Data Analysis**

* Google search interest for Formula One has increased significantly since the introduction of the Netflix series "Drive to Survive."
* The peak search interest was observed at the start of the 2022 season, coinciding with the new regulations and the aftermath of the controversial Abu Dhabi Grand Prix.
* The 2023 season opener also witnessed a higher search interest than the peak of the 2021 season, indicating sustained interest despite Red Bull's dominance.
* Google search trends suggest that Formula One fans are primarily interested in technical and regulatory changes rather than on-track competitiveness.

**American Viewership and Perception of Formula One**

* The hosts discuss the perception that American audiences may not be interested in Formula One due to Red Bull's dominance.
* They argue that data does not support this assumption, as American viewership has remained strong despite Mercedes' previous dominance.
* The hosts emphasize that American sports fans are familiar with periods of dominance by certain teams and that this should not deter interest in Formula One.
* They also highlight the growing popularity of Formula One among young, diverse audiences, particularly women, who appreciate the sport's technical aspects and strategic elements.

**Coachella and Lewis Hamilton's Movie Involvement**

* The hosts discuss Lewis Hamilton's attendance at Coachella and his upcoming movie project with Brad Pitt, titled "Formula One."
* The movie will focus on an older retired driver mentoring a younger driver, with Brad Pitt playing the older driver and Jamson Idris cast as the younger driver.
* The film will be produced by Hamilton's production company, Don Apollo Films, and will utilize live action racing footage from various Grand Prix events.

**Other Formula One News and Updates**

* The hosts mention the participation of several Formula One drivers at the Rolex Monte Carlo Masters tennis tournament.
* They also discuss the upcoming Sports Emmys, where "Drive to Survive" has been nominated for two categories: Outstanding Documentary Series and Outstanding Audio and Sound.
* The first week viewership of "Drive to Survive" has increased by 40% year-over-year, indicating continued interest in the series.
* Paramount Plus has signed a full-season promotional deal with Formula One, which will include character appearances, branding, and signage at race events.

**Conclusion**

* The hosts reiterate that the data does not support the notion that American audiences are losing interest in Formula One due to Red Bull's dominance.
* They emphasize the importance of understanding the sport's appeal beyond on-track competitiveness and highlight the growing popularity among diverse audiences.
* The hosts encourage listeners to provide feedback, suggest topics for future discussions, and leave reviews to support the podcast.

* **The Allure of Formula One:** The hosts discuss the captivating nature of Formula One racing, attributing its popularity to the combination of speed, strategy, and technological advancements. They emphasize the thrill and adrenaline rush experienced by drivers and fans alike.

* **Grid Dance:** Klein and Katz introduce the concept of a "grid dance," a term used to describe the intricate ballet of drivers maneuvering their cars on the starting grid before the race begins. They highlight the significance of this moment, as it sets the stage for the intense competition that follows.

* **Team Dynamics:** The podcast explores the crucial role of teamwork in Formula One. The hosts discuss the complex dynamics within racing teams, emphasizing the importance of collaboration, communication, and mutual support. They delve into the strategies employed by teams to optimize performance and achieve success.

* **Technological Advancements:** Klein and Katz shed light on the constant technological advancements that shape Formula One racing. They discuss the relentless pursuit of innovation, focusing on the development of faster, more efficient, and safer cars. The hosts also highlight the role of data analysis and simulations in enhancing team performance.

* **Controversies and Rivalries:** The episode delves into the controversies and rivalries that have punctuated the history of Formula One. The hosts discuss notable incidents and heated rivalries between drivers and teams, emphasizing the intensity and passion that characterize the sport. They also explore the impact of these controversies on the overall narrative of Formula One.

* **The Human Element:** Klein and Katz underscore the significance of the human element in Formula One racing. They discuss the extraordinary skills and mental fortitude required to succeed in this demanding sport. The hosts highlight the importance of driver talent, strategic decision-making, and the ability to perform under immense pressure.

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