Podcast: The High Performance
Published Date:
Thu, 25 May 2023 17:46:41 GMT
Duration:
1:00:11
Explicit:
False
Guests:
Please note that the summary is generated based on the transcript and may not capture all the nuances or details discussed in the podcast episode.
Jason Daniel is founder and CEO of clothing brand LSKD (Loose Kid). LSKD grew from his pursuit of a sporting career in Motocross, whilst he built core business and work ethic skills as a carpenter. In this episode, he shares how his wife falling pregnant empowered him to pursue LSKD 100% and encouraged him to find his ‘why’.
He reflects on the power of vulnerability and naivety when starting any new venture. Damian, Jake and Jason discuss how to find and inspire passion and drive, and why you should embrace failing forward.
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### Summary of the Podcast Episode with Jason Daniel, Founder and CEO of LSKD ###
**Introduction**
* Jason Daniel is the founder and CEO of LSKD (Loose Kid), a clothing brand that grew from his passion for motocross and his work ethic as a carpenter.
* In this episode, he shares how his wife's pregnancy empowered him to pursue LSKD 100% and encouraged him to find his 'why'.
* He reflects on the power of vulnerability and naivety when starting any new venture.
* Damian, Jake, and Jason discuss how to find and inspire passion and drive, and why you should embrace failing forward.
**Key Points**
* Jason never started LSKD for the money or to make it big overnight. It was a passion project that led him to become more vulnerable and confront the brutal facts of the business.
* He emphasizes the importance of focusing on one thing and becoming the best at it, rather than spreading oneself too thin across multiple ventures.
* Jason highlights the challenges of balancing family and business, and how it took a toll on his family before they found a balance that worked for them.
* He credits his success to the consistency and perseverance he has shown over the past 15 years, even during difficult times.
* Jason stresses the value of asking for help and advice from mentors and other successful entrepreneurs.
* He talks about the importance of having a clear mission and values for the business, and how this helped LSKD to grow and thrive.
* Jason shares his experience of developing the Reptite legging, which became a bestseller for LSKD, by focusing on one product and getting feedback from the community.
* He advises young entrepreneurs to have the drive to build something without relying on seed money, to focus on one thing and become the best at it, and to embrace failure as a learning opportunity.
* Jason emphasizes the importance of surrounding oneself with a great team of people who can support and motivate each other.
* He talks about the value of vulnerability and being open to learning and growing.
**Conclusion**
* Jason's journey with LSKD is a testament to the power of passion, perseverance, and the importance of having a clear mission and values.
* His advice to young entrepreneurs is to focus on one thing, be willing to learn and grow, and to embrace failure as a learning opportunity.
# Navigating the World of Entrepreneurship: Lessons from Jason Daniel, Founder of LSKD
## Summary
In this podcast episode, Jason Daniel, the founder and CEO of clothing brand LSKD, shares his journey of building a successful business from the ground up. He emphasizes the importance of vulnerability, naivety, and embracing failure as key factors in driving innovation and growth. Jason also discusses the power of finding and inspiring passion, the importance of creating a strong sense of community, and the value of sweeping the sheds, a metaphor for doing the small things that make a big difference.
## Key Insights
- **Embrace Vulnerability and Naivety:** Starting a new venture requires a willingness to be vulnerable and embrace naivety. These qualities can lead to innovative ideas and a willingness to take risks that more experienced individuals might avoid.
- **Find and Inspire Passion:** Identifying and aligning with a genuine passion is crucial for driving success. When passion is at the core of a business, it becomes easier to make decisions, inspire others, and overcome challenges.
- **Create a Strong Community:** Building a strong community of customers, partners, and employees is essential for long-term success. This community provides a foundation of support, feedback, and inspiration that can help businesses thrive.
- **Sweep the Sheds:** The concept of "sweeping the sheds" symbolizes the importance of doing the small things that make a big difference. This includes paying attention to details, being willing to help others, and maintaining a strong work ethic.
- **Move Fast, Break Shit:** This value encourages businesses to take action and experiment without fear of failure. It emphasizes the importance of learning from mistakes and moving forward quickly.
- **Enjoy the Journey:** The entrepreneurial journey is often challenging, but it's important to remember to enjoy the process. Celebrating small victories and appreciating the lessons learned along the way can help entrepreneurs stay motivated and resilient.
## Memorable Quotes
- "When we shifted to LSKD, I was like, man, I just wanna have fun as well. I really wanna have fun. And that's how you were making it fail." - Jason Daniel
- "I think that goes to in the office and in an environment where you're looking at a design. Instead of, I don't like that. Instead of, where do you get the idea? Where the inspiration come from? What are you thinking? And then you listen to them, you go, wow, I never thought of it like that." - Jason Daniel
- "You've got to be out there. Do you know, I always like to think like 40% of my time is working within the team. Do you know, we don't have offices. It's, you know, there's meeting rooms. I work in the middle of the office, you know, on a desk. But I like to sit within, you know, whether it's in different departments or just walk around and talk, or when I'm going to the retail stores now to meet the teams and just walk around and talk to them. And because that's when you get the best ideas, you know, you just in a quick conversation and you learn and talk or when I'm going to the retail stores now to meet the teams and just walk around and talk to them. And because that's when you get the best ideas, you know, you just in a quick conversation and you learn and then you can go back." - Jason Daniel
- "If I'm doing that, I get inspired by watching what other people are achieving and vice versa. So I thought if we create that and this is for the business side, this is for the business, this is you know to create something and then when I had you know I ran my first half marathon in 2019, got really excited to do events again after finishing racing motocross in 2010, I wanted to inspire my kids. You know I was like well when I'm out you know when I did my first half marathon, my heart rate was wrong, like average 196. So I went to 210, I put myself in the hurt locker. But I was like, well, I'm inspiring, my son's at the finish line, you know, I'm inspiring him, you know, and when he's, you know, when he gets older, he's gonna see that, that I achieved that and I'm inspiring him." - Jason Daniel
- "We class it into three, sport, fitness and adventure. Because it's open to interpretation of how big, what is Chase the vibe, which is exciting because it can be quite broad, long-term if you want it to be. But we kind of broke it down into sport, fitness and adventure, knowing that we as a team and myself grew up doing all these different things, but then we tied it back to sportswear." - Jason Daniel
- "As soon as you start doing the hard sell, I think they switch off. It's about inspiring them and then allow them to find the brand, find the product and decide for themselves whether it's inspiring rather than you telling them, this is inspiring you." - Jason Daniel
- "So there's enjoy the journey. Why is that important? Enjoy the journey was something where we knew that the journey gets tough you know when you're going through changes anything in any part of your life you've got to remember to go back and enjoy the journey so when we created that we actually just finished listening to a book called Delivering Happiness which was the founder of Zappos. And we were listening to that book at the end of 2020. And I was like, wow, we've got a lot of work to do in community experience. This was really cool. And then we heard how they create their values. And I was like, well, let's create our values by an anonymous form. And we put in our Slack channel. And there's about 30 of the team. And we asked them what their values are, what they think." - Jason Daniel
- "So it's essentially the same thing, which all ties into each other. And we wanted to create a bit of fun around it where it's like, if we need to get something done, let's just move fast. And if, you know, it's fail a bit of fun around it where it's like, if we need to get something done, let's just move fast. And if, you know, it's fail forward, dare to think differently, nothing's impossible. So, you know, move fast, break shit is essentially a value term to, you know, get shit done. You can create too many rules in place before achieving something or doing something. And I've had brands come to me and say, how do you do stuff so quick? You know, how are you getting so much content out? And I'm like, well, we go back to that value, move fast, break shit." - Jason Daniel
## Summary of the Podcast Episode:
Jason Daniel, the founder and CEO of clothing brand LSKD, shares his entrepreneurial journey, emphasizing the importance of vulnerability, naivety, and embracing failure as opportunities for growth and learning.
### Key Points:
- **Vulnerability and Naivety:** Daniel highlights the power of vulnerability and naivety when starting a new venture. He believes that these qualities allow entrepreneurs to approach challenges with an open mind and a willingness to learn.
- **Finding and Inspiring Passion:** Daniel discusses the significance of finding and inspiring passion and drive within oneself and the team. He emphasizes the importance of connecting with the brand's mission and values to create a sense of purpose and motivation.
- **Embracing Failure:** Daniel stresses the value of embracing failure as a learning opportunity. He encourages entrepreneurs to view failures as stepping stones towards success and to learn from their mistakes to improve and grow.
- **Consistency and 1% Better Every Day:** Daniel emphasizes the importance of consistency and continuous improvement. He believes that small, incremental improvements made consistently over time can lead to significant progress and success.
- **Family and Business:** Daniel shares his experience of having family members involved in the business and the challenges he faced in making difficult decisions related to their roles. He emphasizes the need for clear communication, shared values, and a common vision when working with family members in a business setting.
- **Building a Personal Development Company:** Daniel explains LSKD's focus on personal development and the importance of investing in the growth and well-being of the team. He believes that creating a supportive and empowering work environment fosters creativity, innovation, and overall success.
- **Key Non-Negotiable Behaviors:** Daniel identifies three non-negotiable behaviors that he and his team members must adhere to: positivity, goal-setting, and a commitment to continuous self-development.
- **Biggest Weakness and Greatest Strength:** Daniel acknowledges his lack of tenacity as his biggest weakness but recognizes his ability to maintain a sense of wonder and curiosity as his greatest strength. He believes that surrounding himself with people who complement his weaknesses is essential for his growth and success.
- **Jason 1.0, 2.0, and 3.0:** Daniel reflects on his journey as an entrepreneur, describing his evolution from Jason 1.0 (young, naive, and inexperienced) to Jason 2.0 (learning, growing, and building) and his aspirations for Jason 3.0 (global expansion and creating a lasting impact).
- **Misunderstandings and Balancing Fun and Focus:** Daniel addresses a common misconception about his perceived lack of focus, explaining that he intentionally creates an environment where team members can enjoy their work and find inspiration, while also maintaining a strong focus on achieving goals.
- **Golden Rule for a High-Performance Life:** Daniel emphasizes the importance of consistency and being a part of something meaningful. He believes that aligning individual goals with a larger mission and consistently working towards improvement leads to a high-performance life.