E172 - Adrian Gore: Building a business empire on a core purpose

Adrian Gore is a businessman, entrepreneur, founder and CEO of multi-billion dollar company Discovery Holdings with 40 million customers around the world. Discovery is the parent company of Vitality. The Vitality Programme is the world’s largest incentive-based health promotion programme designed to encourage and reward people for having good lifestyle habits with a focus on prevention and wellness instead of curative care. Discovery was names in the top 5 companies changing the world by Fortune Magazine.

Adrian talks about taking risks, achieving potential, the power of purpose and why you should avoid egotistical people. “IQ divided by ego must be much greater than one!”

This is a special bonus episode you can hear in full on our premium service High Performance Plus. Sign up (there’s a free trail) and get ad-free podcasts and exclusive bonus content - https://highperformanceplus.supercast.com. In the extended version on High Performance Plus - Adrian discusses the power that comes from setting yourself a goal for realising your full potential, something he is putting into practise by setting himself the challenge of running a 5-minute mile at 58 years old with expert guidance from Lord Sebastian Coe. 

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**Navigating the World of High Performance with Adrian Gore: A Summary**

1. **Defining High Performance:**

- High performance is characterized by meaningful impact, achievement, and a strong sense of purpose.
- It must be driven by a force for good and guided by a moral compass.

2. **The Genesis of Discovery:**

- Discovery's journey began in South Africa during the post-apartheid era, aiming to address the healthcare challenges faced by the nation.
- The breakthrough idea was to incentivize healthy behaviors, leading to the creation of Vitality, a health insurance program with a focus on prevention and wellness.

3. **The Power of Purpose:**

- A clear and compelling purpose is fundamental to the success of any business.
- Purpose attracts the best talent, provides a guiding North Star, and fosters resilience during challenging times.
- It helps maintain focus and prevents dilution of efforts.

4. **Identifying a Compelling Purpose:**

- Entrepreneurs should start with a product or service that they genuinely believe society needs.
- Embedded in that offering should be a purpose that benefits people or society.
- Building a compelling narrative around this purpose can inspire others and drive business success.

5. **The Role of Bravery and Conviction:**

- Bravery and courage stem from conviction.
- If you feel excessive risk, it may indicate a problematic situation.
- Confidence and resilience are essential for navigating risks and overcoming challenges.

6. **Attracting Exceptional People:**

- A highly convincing business proposition and purpose are key to attracting investors and talent.
- Exceptional people attract exceptional people, creating a self-perpetuating cycle of excellence.
- Maintaining high standards for talent acquisition is crucial for building a strong team.

7. **Defining Good People:**

- Good people share the same purpose and values as the organization.
- They possess high EQ and IQ, with a strong emphasis on emotional intelligence.
- Egotistical individuals should be avoided, as unchecked egos can be detrimental to the business.
- Intuition plays a role in identifying good people, especially in the early stages of a business.

8. **The Importance of a Strong Team:**

- A brilliant idea with a poor team can fail, while a mediocre idea with a brilliant team can succeed.
- Exceptional talent and leadership are crucial for driving success.