BITESIZE #2 | Holly Tucker : How great it is to be naive

We’re back with another weekly Friday bitesize episode, looking at stand-out moments from the podcast with more context, more discussion and more analysis from our hosts Jake and Damian.

Today we go back to our conversation with ‘Not On The High Street’ founder Holly Tucker, and how naivety helped her grow her business from the ground up.  

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In this episode, Jake Humphrey and Professor Damian Hughes discuss a conversation with entrepreneur Holly Tucker, founder of NotOnTheHighStreet.com, highlighting the significance of naivety in business success.

Tucker emphasizes the importance of embracing naivety, particularly when starting a business. She believes that if she had known the challenges she would face, she would not have started NotOnTheHighStreet.com. Tucker likens starting a business to being a parent, where the belief in the venture's potential drives the entrepreneur forward.

Hughes draws a parallel between Tucker's experience and that of other successful entrepreneurs, such as Stephen Bartlett, founder of Social Chain. Bartlett emphasized the significance of taking action and starting things even when feeling unqualified, as growth occurs when stepping outside one's comfort zone.

The discussion centers around the idea of achieving a balance between naivety and self-belief. Naivety can be a superpower, allowing individuals to pursue bold ideas without being held back by perceived limitations. However, self-belief is also crucial, as it provides the motivation to persevere despite challenges.

Tucker highlights the importance of not putting up barriers or self-imposed limitations. She believes that everyone has the potential to achieve great things if they have the courage to try and are willing to learn and adapt along the way.

The episode concludes with a call to action, encouraging listeners to embrace the challenges of pursuing their goals and to start their journey towards creating something amazing.