Sleep Fitness in Formula 1 with Mercedes

Sleep fitness in Formula 1 - that's what Eight Sleep is powering for the Mercedes Formula 1 Team. 

In Formula 1, 'track to road' technology transfer is a common term. But what Eight Sleep is doing is the reverse - using consumer-led wearable technology to help increase the performance of the reigning Formula 1 World Champion team. 

The Inside Line F1 Podcast is brought to you by Eight Sleep, the most-trusted name in high-performance sleep.

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in this episode of the Inside Line F1 Podcast, Matteo Franceschetti, the Co-Founder & CEO of Eight Sleep and a very passionate Formula 1 fan, joins Soumil and Kunal to talk about sleep fitness, how his products are built by Formula 1 engineers, the partnership with Mercedes & experiencing the crazy Miami & Monaco Grands Prix first hand! 

(Season 2022, Episode 31)

Follow our hosts: Soumil Arora and Kunal Shah

Image courtesy: Mercedes

**Sleep Fitness in Formula 1: An Interview with Matteo Franceschetti, Co-Founder & CEO of Eight Sleep**

**Introduction:**

* Eight Sleep, a sleep fitness company, has partnered with the Mercedes Formula 1 Team to enhance the sleep quality of the reigning World Champion team.
* Matteo Franceschetti, Co-Founder & CEO of Eight Sleep, joins the Inside Line F1 Podcast to discuss sleep fitness, the partnership with Mercedes, and his experiences at the Miami and Monaco Grands Prix.

**Key Points:**

* **Formula 1 and Sleep Fitness:**
* Formula 1 teams and drivers travel extensively, making sleep quality crucial for performance.
* Eight Sleep's products are designed to improve sleep quality through advanced technology and engineering.
* **Reverse Technology Transfer:**
* Eight Sleep's technology was initially developed for consumers and is now being used to enhance the performance of the Mercedes F1 Team.
* This represents a unique instance of consumer technology benefiting Formula 1.
* **Product Development:**
* Eight Sleep's products are developed by engineers with backgrounds in Formula 1, including former Ferrari and Porsche engineers.
* The company's products are designed to optimize sleep performance and recovery.
* **Leadership and Inspiration:**
* Matteo Franceschetti admires Toto Wolff's leadership style and ability to manage team dynamics and drive success.
* Franceschetti's passion for Formula 1 and his background as an athlete have influenced his approach to building Eight Sleep.
* **Strategy and Adaptability:**
* Franceschetti emphasizes the importance of strategy and adaptability in both Formula 1 and business.
* He highlights the need to adjust plans quickly based on changing circumstances.
* **Partnership with Mercedes:**
* Eight Sleep chose Mercedes as a partner due to their shared values, premium brand positioning, and focus on engineering and performance.
* The partnership has provided Eight Sleep with valuable feedback from Formula 1 drivers and performance coaches.
* **Benefits to Mercedes Team:**
* Mercedes drivers have reported improved sleep quality and recovery using Eight Sleep's products.
* The team is working to optimize their use of the technology to further enhance performance.
* **Formula 1's Growth in the US:**
* Formula 1's popularity in the US has grown significantly in recent years, driven by factors such as the Netflix series "Drive to Survive."
* This growth has benefited Eight Sleep as a US-based company and has increased awareness of their products.
* **Future Developments:**
* Eight Sleep plans to continue investing in research and development to improve its products and introduce new software and hardware features.
* The company aims to provide a holistic approach to sleep fitness and help individuals achieve better sleep.

**Conclusion:**

* Eight Sleep's partnership with the Mercedes Formula 1 Team showcases the convergence of consumer technology and Formula 1.
* The company's products are designed to enhance sleep quality and recovery, which is crucial for athletes and individuals seeking optimal performance.
* Eight Sleep's success highlights the growing importance of sleep fitness and the potential for technology to improve overall well-being.